Corporations and brands are challenged by a dynamic environment in which reputation and relationships are now defined by public opinion, the media and interest groups; we call this the Democratisation of Brands.
This changing definition is both an effect and an example of the rising power of peoples’ influence on businesses.
Regulators, policy makers and commentators are often influenced by the power of news, social media and special interest groups, regardless of the facts.
Misinformation and disinformation have become weapons in the armouries of the few, which can result in lasting damage to the reputation and value of corporations and business.
We collaborate with Senior Leadership Teams to build adaptive, powerful strategies and campaigns that redress the balance and reshape the debate.
We develop bespoke unbranded communication shaped around our clients’ needs that are set up to generate public interest and debate.
When traditional communication approaches are struggling to get through, we tailor our approach to create unbranded communication campaigns that cut through and change public opinion.
Building brand or corporate reputation, or share of voice, also requires branded communication. Our newsroom, corporate communications and PR function is adept at ensuring you have the right messaging for your company, while also securing the highest impact through an enviable media relations offer.
Campaigning and Activation
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