Doomsday for Junk Food…

Does HFSS face the same fate as tobacco?

The Future of HFSS

The playbook that was developed for tobacco control has been repurposed and applied to the new enemy of our times – obesity.

From the soft drinks levy in 2018 to the recommendations of Henry Dimbleby’s National Food Strategy in 2021, interventionism is becoming the de facto approach for decision-makers.

In this new whitepaper from SPQR Communications, we explore:

  • The parallels between tobacco and HFSS regulation

  • What both the current and next regulatory steps look like

  • The lessons to be learned from international examples

  • The potential impact of stricter regulation on the food and drink industry – and which fmcg categories are particularly vulnerable in the UK

But crucially, we ask the public what they think about cigarette-style restrictions on HFSS products. The results reveal a way forward for brands trying to navigate the HFSS debate and respond to evolving legislation.   

We hope you enjoy the whitepaper, and please don’t hesitate to get in touch if you want to discuss the report or go deeper into the headline polling data.

Please enter your details below to download a copy of our whitepaper.